March was an electrifying month here in the Kitchen by Liquid. Our development chef, Olivier Briault, teamed up with our talented creative team, videographers, and social media experts to produce some truly buzzworthy content.
From mouthwatering maple-infused recipes to innovative sweetpotato creations, we’ve been hard at work, leaving an undeniable mark across global markets. For us, it’s not just about creativity, it’s about creativity with impact. We create content that captures attention and drives engagement. Whether we’re crafting viral food trends, jumping on the latest social movements, or pushing boundaries with fresh ideas, we’ve been working to serve up content that resonates with audiences worldwide.
As we move into the vibrant spring season, we’re excited to share a quick rundown of the creative projects that made a big splash across the globe.
Here’s what we’ve been up to in March:
1. Healthy, trendy and maple-infused
The creative magic began with our Maple UK Reactive Social Shoot, which brought together two trending ingredients: salmon and maple. We crafted a deliciously healthy salmon Buddha bowl with Maple Satay Sauce, a vibrant and nutritious meal perfect for the changing seasons. Buddha bowls have been taking over social feeds as the go-to healthy dish, with salmon becoming a protein hero. The balanced combination of maple and satay hit the sweet spot in this spring dish.
As the weather warms up, consumers are seeking lighter yet satisfying meals, and this dish delivered just that. Our videography, social, and digital teams worked seamlessly together to create dynamic, engaging content that reflects the season’s shift towards lighter meals and elevated food experiences.
2. The viral chocolate trend gets a maple makeover
For this campaign, we decided to bring maple’s sweet touch to a trendy, globally recognised sweet treat: Maple Date Bark. Dates have recently surged in popularity as a sweet and healthy alternative for desserts and snacks, and we jumped on the trend by adding maple for an irresistible twist.
But that wasn’t all …. our team also tapped into the viral success of the Dubai Chocolate Brownie; a dessert that’s already amassed over 350K hashtag uses on TikTok. Riding the wave of this viral trend, we strategically placed maple as the key ingredient to transform a beloved dessert into something even more indulgent.
Even though our kitchen is based in Birmingham, our creative team is cooking up content that resonates across the globe. Proving that no matter where our clients are located, we’ve got the expertise and tools to engage audiences on a truly international scale!
3. Wrap it, waffle it, post it
Also in March, we collaborated with the North Carolina Sweetpotato Commission (NCSPC) for a sweetpotato waffles and wraps social shoot. As the world continues to lean toward healthier, nutrient-rich lunch and snack options, sweetpotatoes are rising in popularity, and for good reason.
In this shoot, we took the trending sweetpotato wraps and elevated them by filling them with fresh, tasty ingredients like salmon and avocado, creating the ultimate lunchtime meal. Sweetpotato waffles also made an appearance as the ultimate breakfast choice for those looking to fuel their day with something both satisfying and healthy.
This shoot was tailored to the French market, where there’s a growing interest in nutritious food options, and it’s clear that sweetpotatoes are here to stay. The Liquid team worked across videography, recipe development, and social content to ensure this campaign was both visually striking and on-trend with what our audiences are craving.
4. Sweeten your Easter with our sweetpotato egg-style brownies
What’s Easter without a little indulgence? We added vibrant colour and festive flair with an Easter-themed Brownie Egg shoot for NCSC, crafted especially for French social media audiences.
As Easter approaches, consumers are looking for ways to make their celebrations extra sweet, and we were thrilled to deliver with these decadent, colourful brownie eggs. Our creative team captured the magic of the season, blending popular dessert trends with a holiday twist. This shoot was all about staying relevant, timely, and connected with the audience’s desire for , share-worthy moments. Whether it’s for Easter or just a special treat, we’ve made sure these brownie eggs are bound to make a splash on social platforms.
5. Jumping on the viral cottage cheese craze
Finally, we jumped on the viral sweetpotato cottage cheese bowl trend with our own social shoot for the client. With over 68.6K posts on TikTok already showcasing this trendy ingredient, we knew this was the perfect opportunity to get creative and jump on a growing food trend that appeals to health-conscious consumers. Olivier created this mouth-watering recipe featuring a delicious combination of lean ground beef, cottage cheese, avocado and spicy honey.
We made sure to capture this viral trend in a way that felt fresh, visually appealing and aligned with the needs of our fitness-focused audience. This quick reaction on the latest food trends is exactly how we keep our clients ahead of the curve. By jumping on trending meals and turning them into engaging, shareable content, we’re able to keep our brand partners relevant and top-of-mind for their target audiences.
Check out the Instagram post here.
At Kitchen by Liquid, we don’t just follow trends, we make them. From sweetpotatoes to maple magic, we’ve proven that our creative minds, fuelled by Olivier’s culinary expertise and our global reach, we have the power to turn any concept into a viral success.
Whether it’s crafting irresistible recipes or tapping into the latest social trends, we’re always looking for ways to push boundaries and create content that stands out. Ready to make your brand the next big thing? Drop us an email at info@weareliquid.com.