October’s delicious marketing campaigns

For the food and beverage industry, October was brimming with creative, bold, and delicious marketing campaigns that have captured the spotlight. But who truly stood out last month? Here, we’ve pulled together a list of the top five food and beverage campaigns that have not only sparked buzz with consumers on social channels but have demonstrated ways brands are continuing to push boundaries and jump on trends quickly, before they are old news.  

Let’s dig into the campaigns that made October a feast for the eyes… 

Tesco has thrown convention out the window with its striking new outdoor campaign that ditches the brand’s iconic logo in favor of food-inspired icons. Instead of the usual Tesco letters, the brand’s visual identity is represented by close-up shots of mouth-watering ingredients – a juicy tomato for the “T”, a fried egg for the “E”, and so on… 

Each food item corresponds to the letter it replaces, but without any obvious resemblance, creating a sense of abstraction and intrigue. The simplicity of the iconic “Every Little Helps” tagline remains, reinforcing Tesco’s brand. By shifting focus to the food itself, Tesco showcases its products whilst also making a statement of confidence—after all, when your logo and tagline is as recognisable as this brands, you can afford to get creative. 

Greggs, the beloved UK bakery chain has taken its “fine dining” aspirations to the next level with the opening of its first champagne bar in Newcastle’s Fenwick’s Food Hall, this is no ordinary bakery though. In the plush new space, customers can sip on signature cocktails inspired by their favorite sweet treats, all while pairing gourmet bakes with the finest bottles of bubbly.  

The menu includes elevated versions of Greggs classics, such as a hot honey and chilli sausage roll, and a steak bake paired with creamy peppercorn aioli. Sweet lovers can indulge in a Yum Yum Twist cocktail (crafted with rum and real Yum Yums) or sip on a peach melba mocktail. By tapping into the growing trend of affordable indulgence, Greggs positions itself as a playful yet aspirational brand, appealing to the ‘average joe’,the high-end consumer and those seeking an ‘Instagram moment’. 

Greggs, the beloved UK bakery chain has taken its “fine dining” aspirations to the next level with the opening of its first champagne bar in Newcastle’s Fenwick’s Food Hall, this is no ordinary bakery though. In the plush new space, customers can sip on signature cocktails inspired by their favorite sweet treats, all while pairing gourmet bakes with the finest bottles of bubbly.  

The menu includes elevated versions of Greggs classics, such as a hot honey and chilli sausage roll, and a steak bake paired with creamy peppercorn aioli. Sweet lovers can indulge in a Yum Yum Twist cocktail (crafted with rum and real Yum Yums) or sip on a peach melba mocktail. By tapping into the growing trend of affordable indulgence, Greggs positions itself as a playful yet aspirational brand, appealing to the ‘average joe’,the high-end consumer and those seeking an ‘Instagram moment’. 

To mark Pop Tarts’ 60th anniversary, the brand has turned the London art scene upside down with a one-of-a-kind gallery experience. The highlight? A tribute to Andy Warhol’s iconic Marilyn Monroe artwork, recreated by food artist Nathan Wyburn using over 120 Pop Tarts. The creation, which took 10 hours to complete, is just one of several “tasty” displays visitors can enjoy at the Pop(T)Art Gallery, where Pop Tarts lovers can explore the intersection of food and art. 

Pop Tarts’ bold crossover into the art world is a perfect example of how food brands can create experiences that not only engage but also educate. With this campaign, Pop Tarts has successfully tied its playful, nostalgic image with  pop culture. 

When high-fashion brand Moschino launched a £3,730 faux-leather celery clutch bag, Aldi wasn’t about to let them have all the fun. The supermarket giant quickly responded with a cheeky TikTok video showing off its own version of the “veggie clutch” (a model flaunting fresh celery), available for just 75p. Poking fun at Moschino’s extravagant pricing, Aldi staged a photoshoot in its vegetable aisle, capitalising on the growing trend of quirky and unpredictable fashion choices. The campaign’s tongue-in-cheek humour resonated with fans, generating social media buzz and demonstrated that Aldi isn’t afraid to have fun with its marketing. 

From abstract logos to bubbly cocktails and veggie-inspired fashion wars, October certainly served creativity and savvy marketing in the food and drink sector. Each of these campaigns pushed the boundaries in their own unique way, whether that has been through celebrity partnerships, bold design choices, or tapping into the latest cultural trends.  

One thing is clear, the food and beverage industry is not just about selling products anymore, it’s about creating experiences, sparking conversations, and making consumers feel part of something bigger. As we move toward the end of the year, it’s exciting to see how brands will continue to innovate and capture the public’s imagination. 

If you’re looking for a creative space to cook up your own game-changing campaigns, get in touch with us at Kitchen by Liquid for venue hire, in-house photography and videography specialists and we even have two in-house chefs that can help with everything from recipe development to catering for bespoke events.