The Deliciously Glamourous World of Cosmetics X Food Collaborations

In recent years, the worlds of cosmetics and food have collided in the most unexpected and delicious ways. Whether it’s the rise of food-inspired makeup trends or brands releasing edible-scented products, these collaborations have captivated the beauty industry. From Pantone’s “Mocha Mousse” as Colour of the Year to viral makeup looks inspired by lattes and strawberries, it’s clear that food is influencing how we create and consume beauty. This growing trend reflects a larger cultural moment where aesthetics, flavours and scents are blending, making beauty routines feel like a sensory delight.

So, let’s explore some of the most delectable beauty collaborations currently making waves!

Not only does this eyeshadow palette include 18 chocolate-inspired shades, but it also has a mouth-watering molten chocolate cake scent!

In 2023, Too Faced released its cocoa powder-infused palette, creating a deliciously exotic look, containing shades like Milk It, Gold Digger, Cake My Day, Bite Me and more. The brand’s inspiration was to create an updated and modernised palette from their original chocolate eyeshadow palette with a version that smells as good as it looks.

Too Faced didn’t just revamp the palette, they over-hauled the look of the whole product, including its packaging. The chocolate-inspired packaging made it aesthetically appealing and appetising to draw customers’ attention.

The brand partnered with content creators and influencers to incorporate the eyeshadow palette in their makeup tutorials and create first-impression videos of the palette. According to the feedback across beauty stores Sephora, Boots and the Too Faced website, customers loved how easily the palette blended and its irresistible chocolate scent. This drove huge excitement and discussion about the product online.

Too Faced used the hashtag #BetterThanChocolate on TikTok and Instagram and encouraged content creator to use the hashtag and share their makeup creations. This gave both Too Faced and the palette, more visibility and increased brand awareness on social media.

Lush Cosmetics offers fruit-shaped bubble bars such as Peach Crumble Bubbleroon, Lemon Crumble Bubbleroon and Raspberry Blower. These bars combine rich fruit scents from organic fruits like lemon and grapefruit, skin-nourishing ingredients and leave you smelling of fresh fruit.

Lush is well known for their handmade products and environmental policy. Their packaging is made with, 90% recycled material and they are working on the remaining 10%. In terms of raw materials, Lush uses natural ingredients within their products that are also sustainable. According to Lush, over 70% of their products are self-preserving and are always on the lookout for ways to improve.

Lush’s fruit-shaped bubble bars are designed to be visually eye-catching and super fun. Lush stores offer in-store sensory experiences, from smelling products to feeling their textures. Lush’s hands-on approach allows customers to experience more with engaging product demos, enhancing the bath experience and indulging them to make those all-important purchases.

Latte makeup marks a different approach of how food and drink can inspire makeup looks. There are hundreds of makeup trends that go viral on social media every year, TikTok being the main platform with over 35.6k posts under the hashtag.

In 2023, the ‘latte makeup’ look went viral and sparked conversations encouraging content creators and influencers to try it out. Celebrities like Hailey Bieber jumped on this trend posting on TikTok her makeup tutorial which received 413.1k likes and 2908 comments. Fans were obsessed and were quick to recreate her look.

The ’latte makeup’ consists of warm, neutral tones inspired by the creamy, caramel hues of a latte. This includes bronzy eyelids, brown eyeliner, and a sun-kissed complexion that mimics the warmth of the coffee. This look focused on achieving a soft, dewy finish aligning with the growing preference for a “no makeup, makeup” look.

This trend impacted brands heavily as it received millions of TikTok views and increased sales of neutral, bronzy products. This goes to show that when a trend goes viral, brands can gain visibility through customers demanding specific products that fit the aesthetic.

Hailey Bieber did it again with her viral ‘strawberry girl’ makeup trend. She posted on Instagram with the caption ‘strawberry girl summer,’ which sparked conversations across social media. She went on to create a makeup tutorial and it gained huge engagement. With 2 million likes, 24.6k shares and 166.8k saves on TikTok alone. Influencers and content creators were quick to jump on this trend, which received positive reviews.

The ‘strawberry girl’ makeup highlights elements of soft pink and fruity red colour schemes, with an overall clean, dewy skin. This includes rosy cheeks, lightly stained lips and subtle freckles. The beloved summer fruit we’re all familiar with is the foundation of this trend.

Like the ‘latte makeup’ trend, this created a buzz for cosmetic businesses as this drove sales of pink and red products that fit the aesthetic.

We can certainly say when it comes to Hailey Bieber and her influence in aesthetics, there’s no doubt she does it well.

As this trend of innovative collaborations between cosmetics and food brands continues to grow throughout 2025, we can’t wait to see what’s next. Who knows? Maybe we will be seeing lipstick-flavoured ice cream or edible glitter face masks sooner than you think!

We love to hear your thoughts or other collaborations in this industry you have seen or liked! Give us an email at info@weareliquid.com.